The Game Gave You Everything.
Your Identity. Your Purpose. Your People.
Then the game ends.
The structure disappears.
Now who are you?
Athletes don’t have a talent problem.
They have an Identity Gap.
We fix that.
Built for athletes. Takes 3 minutes.
Take the Athlete Archetype Assessment
This is Why Most Athletes Get Stuck
Not because they lack discipline.
So they chase:
- Job Titles
- Industries
- What looks successful on paper
Before understanding:
- How they’re wired
- Where that wiring wins
- What environments actually fit
That’s the Identity Gap.
How You’re Wired
Most athletes are a combination of these five Archetypes:
Competitor
Wins through drive and measurable results
Connector
Builds relationships and trust naturally
Mentor
Leads and elevates those around them
Strategist
Reads both sides of the playing field
Visionary
Sees opportunity before others do
Take the Athlete Archetype Assessment
Built for athletes. Takes 3 minutes.
The Game Plan Strategies System
Five Steps from Who You Are to Where You Win
Identity
Understand how you’re
wired to perform.
wired to perform.
Playbook
Translate who you are
into aligned careers.
into aligned careers.
Preparation
Convert competitive edge
into corporate currency.
into corporate currency.
Connection
Access companies
that want your mindset.
that want your mindset.
Opportunity
Move into environments
where you naturally win.
where you naturally win.
The Next Play Starts Here
Universities + Pro Teams
Help athletes build
identity before direction.
BRING GPS TO YOUR ATHLETES
→
Built by an Athlete. Proven in the Corporate World.
As seen on: CBS | ABC | FOX | NBC | Sports Business Journal
Amanda Guralski played Division I volleyball before transferring to Division III to figure out who she was outside of the game. That search led to a 15-year career in enterprise sales across medical device, pharma, tech, and advertising.
Good careers but not purpose-driven ones. Nothing that lit her up the way sport did.
That’s the part nobody talks about. Athletes don’t just lose their identity when the game ends. They spend years in careers that look right on paper and feel completely wrong inside.
As a sales executive, she watched companies hire athletes without understanding how they’re wired and then wonder why it wasn’t working She built Game Plan Strategies to close both gaps: for athletes who deserve more than a career that just pays the bills, and for organizations that want to actually get it right.
“The salary expectation gap is coming. The identity gap is already here.” — Amanda Guralski, Sports Business Journal